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Contact: Linda Johnson
WCA Hospital Public Relations & Marketing Department
(716) 664-8614
Linda.Johnson@wcahospital.org

WCA Hosts PINK Exhibit at Chautauqua Mall in Recognition of Breast Cancer Awareness Month

WCA Hospital
From left, Linda Johnson, WCA Hospital Public Relations Rep ; Toni DeAngelo, R.N. WCA Hospital Community Health and Wellness Director ; Cynde Breneman, Director of Marketing & Business Development at the Chautauqua Mall, stand in front of the THINKpINK Exhibit on display at the Chautauqua Mall in recognition of National Breast Cancer Awareness Month in October. The display will be available for public viewing through the end of October.

Jamestown, New York (Friday, October 21, 2001)—A ten foot long exhibit with manikins dressed in varied shades of pink is one of the ways WCA Hospital, in collaboration with Simon’s Chautauqua Mall in Lakewood, New York, is teaming up to build awareness during National Breast Cancer Awareness Month in October.  The “THINKpINK Exhibit” which is available for public viewing through the end of October, is designed to help women and the community understand the importance of mammography screening.

“Our message is simple, yet powerful,” said Toni DeAngelo, R.N., WCA Hospital Community Health and Wellness Director.  “Get your mammogram.  Do it for your mother, your sister, your daughter, your loved ones.  Get your mammogram because you matter!  It’s your health, so take charge by getting your annual mammogram screening.  Our exhibit is also a great way to get our community engaged and talking about breast cancer because awareness leads to early detection and early detection saves lives.”

The display, funded in part by the Susan G. Komen For The Cure®, Western New York Affiliate, features nine manikins dressed in pink with the goal of reaching people in a creative and interesting way to educate them on the importance of getting their annual mammogram screening.  As part of the breast cancer awareness campaign, the exhibit also features a number of printed breast health materials including, educational brochures, information sheets, and shower cards to help educate the community on good breast health practices.  The educational information, which is free to the public, provides basic and easy-to-understand facts ranging from early detection, risks factors, diagnosis and treatment.  Chautauqua Mall retailers, the BonTon, CJ Banks, Christopher & Banks, Deb Shop, Maurices, Sears, and Victoria Secret supported the campaign by dressing the makikins with clothes from their shops.

“Every year during Breast Cancer Awareness Month, I wear my pink ribbon, but this year means so much more to me than wearing a pink ribbon,” says Linda Johnson, who works for WCA and was recently diagnosed with breast cancer.  “It’s about taking charge of my health and learning how I can improve my overall well-being.  It is really comforting to know that WCA Hospital is readily available with plenty of essential information to help people understand how they can move forward from breast cancer and stay healthy and well after treatment.”

According to the American Cancer Society’s most recent estimates for breast cancer in the United States for 2011, about 230,480 new cases of invasive breast cancer will be diagnosed in women.  About 57,650 new cases of carcinoma in situ will be diagnosed and about 39,520 women will die from breast cancer.  Breast cancer is the second leading cause of cancer death in women, exceeded only by lung cancer.  The chance that breast cancer will be responsible for a woman’s death is about 1 in 36 (about 3%).  Death rates from breast cancer have been declining since about 1990.  These decreases are believed to be the result of earlier detection through screening and increased awareness, as well as improved treatment. At this time there are more than 2.6 million breast cancer survivors in the United States. 

Breast cancer is about 100 times less common among men than among women.  For men, the lifetime risk of getting breast cancer is about 1, in 1,000.  The number of breast cancer cases in men relative to the population has been fairly stable over the last 30 years.  About 2,140 new cases of invasive breast cancer will be diagnosed among men.

“We are very excited to be involved in such an important cause,” said Cynde Breneman, Director of Marketing and Business Development at the Chautauqua Mall.  “It is a pleasure to collaborate with WCA to help educate our public on the importance of getting their annual mammogram screening and the products and services available to our public.  I want to extend a big thank you to WCA Hospital, the BonTon, CJ Banks, Christopher & Banks, Deb Shop, Maurices, Sears, and Victoria Secret for their willingness to support such an important mission. We hope our community will stop by the Chautauqua Mall and visit the exhibit which showcases what our community and WCA Hospital has to offer on breast health.”

About Chautauqua Mall
The Chautauqua Mall, managed by Simon Property Group, Inc., headquartered in Indianapolis, Indiana, is the largest mall between Buffalo, New York and Erie, Pennsylvania.  To learn more about Simon Property Groups Paint the Mall Pinkprogram along with other Simon Property Group information is available at www.simon.com or visit www.facebook.com/ChautauquaMall or follow them on twitter at www.twitter.com/ChautauquaMall.

About Susan G. Komen For The Cure®, Western New York Affiliate
The Western New York Affiliate of Susan G. Komen for the Cure® is dedicated to combating breast cancer at every front. Up to 75 percent of the Affiliate’s net income goes toward funding grants to local hospitals and community organizations that provide breast health education and breast cancer screening and treatment programs for medically underserved women. The remaining net income (a minimum of 25 percent) supports the national Komen Grants Program, which funds groundbreaking breast cancer research, meritorious awards and educational and scientific programs around the world.  The Komen Western New York Affiliate’s services area covers all of Chautauqua, Allegany, Cattaraugus, Erie, Niagara, Orleans, Wyoming, and Genesee counties.  Thanks to the thousands of people who participant in the Susan G. Komen Western New York Race for the Cure® and other Affiliate events each year, dedicated corporate partners and generous donors, Komen Western New York is playing a vital role in fighting breast cancer in our community.

To schedule your mammogram, contact the Center For Imaging at WCA at (716) 664-8448.  A physician order is required.  For information on low cost, no cost mammogram screening, contact the Chautauqua County Cancer Services Program at (716) 1-800-506-9185 for eligibility requirements.

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