Press Releases

FOR IMMEDIATE RELEASE

Contact: Linda J. Johnson
WCA Hospital Public Relations & Marketing Department
(716) 664-8614
Linda.Johnson@wcahospital.org

LINKS Pink Walk To Celebrate, Courage & Strength November 1st
All proceeds support new 3D mammography technology in the fight against breast cancer care at WCA Hospital


WCA Hospital
Jenny Rader, breast cancer survivor, is surrounded by family and friends at last year’s walk. Jenny and family will walk again this year in celebration of her survivorship.

LINKS Pink Walk Logo

Jamestown, New York (Tuesday, October 7, 2014)—LINKS Charity will host the 4th annual LINKS Pink Walk: A Celebration of Courage presented by Jamestown Radiologists, Medline, and Univera Healthcare Saturday, November 1st at the Chautauqua Mall (318 E. Fairmount Avenue, Lakewood). This special event will celebrate the courage of those who have faced breast cancer.  All proceeds stay in Chautauqua County to enhance breast cancer care.

The LINKS Pink Walk festivities will begin at 10:00 a.m. with registration and many family-friendly activities including face painting, coloring table for children, pink nails, pink lemonade, pink cupcakes, pink cake pops, a fabulous basket raffle and more. A beautiful, hand-sewn breast cancer quilt created by area resident, Barb Greene will be raffled off.  At 10:45 a.m., LINKS Charity will pay tribute to the courage of all those who have been diagnosed with breast cancer, including a personal patient testimonial by Jenny Rader and video message from breast cancer survivor, Marissa Troxell, will be viewed on a large screen in center court.

At 11:00 a.m., the walk will begin and be led by breast cancer survivors as all walkers will carry the LINKS Tribute Chain, a chain featuring thousands of pink links that have been purchased ($1 donation) in honor or in memory of loved ones who are or have faced breast cancer.   Donations for these pink links are available at supporting event businesses including, Bob Evans, Truck-Lite, Cummins, Rocky’s Family Karate, Greater Chautauqua Federal Credit Union branches, AFFINITY ONE Credit Union on Second Street, the Chautauqua Mall, Jamestown Radiologists and WCA Hospital.

Following the walk, participants will form a human breast cancer ribbon in the Mall Parking Lot.  After the walk, attendees and event volunteers will be treated a complimentary lunch by Bob Evans. At that time, attendees will continue to enjoy the pink-themed activities along with LIVE music provided by EMPIRE Entertainment LIVE DJ.

Along with lunch, each registered walker ($10 per person) will receive a complimentary pink event t-shirt to wear during the walk.  Walkers are encouraged to pre-register and join a team on-line at www.FirstGiving.com/wca/2014-links-Pink-Walk or register on-line at www.wcahospital.org or call Linda Johnson, WCA Hospital at (716) 664-8614 for Pre-Registration Forms and Pledge Sheets.

Earlier this year, LINKS Charity announced that it is once again taking a leadership role in the local fight against breast cancer by completing their three-year, $300,000 pledge toward the purchase of 3-D Breast Tomosynthesis. This cutting-edge technology will compliment LINKS Charity’s most recent gift ($275,000) to aid in the diagnosis of breast cancer through the purchase of Digital Mammography which is now operational in the WCA Center for Imaging & Medical Arts. LINKS Charity and WCA Hospital recognize that early detection means faster intervention, more treatment options, and improved survival rates.

“We believe that the 3-D Tomosynthesis is the next logical piece of the puzzle as it will work in conjunction with the new Digital Mammography suite at WCA,” says Brad Van Riper, Senior Vice President for Truck-Lite and Executive Director for LINKS Charity. “We invite and encourage everyone to come out and join us for this family-friendly event as we celebrate courage, raise awareness, and support the future of breast cancer care here at our community hospital.”

In addition to the major and associate sponsors of LINKS Charity (Truck Lite, Cummins, ALSTAR EMS, United Refining, The Bilicki Law Firm, Jamestown Savings Bank, and Northwest Savings Bank), the Presenting Sponsors of the 2014 LINKS Pink Walk are Jamestown Radiologists, MEDLINE, and Univera Healthcare.

To learn more about the LINKS Pink Walk or to sponsor the walk, please contact Linda Johnson, WCA Hospital Public Relations & Marketing at (716) 664-8614 or email, linda.johnson@wcahospital.org.

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